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About Advertising

You think that advertising doesn't affect you? Think again!

Anything in a McDonalds wrapper tastes better, kids say.


( 1 comment — Leave a comment )
Jun. 26th, 2009 03:40 am (UTC)

I have some doubts about the approach used in that study. Have the children's physical perceptions actually changed, or have they just been trained to say that McDonald's food tastes better? How does the supposed preference stack up against another method of raising expectations concerning the taste of the food? Correlation really doesn't imply causation, even if there is eyebrow waggling.

( 1 comment — Leave a comment )
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